You’ll probably have to make an exception with ad banners (everybody likes money, right?) but for the rest, yes. Try to avoid animation in your page, especially around the area designated for your comic. Animation results in distraction, and you don’t want things jumping and skipping around when people is reading your work. They won’t be able to concentrate properly. Animation means flash that moves or “breathes” or “pulses”, marquees, animated gifs, stuff that automatically scrolls, etc.
For the same reason, and EVEN taking in account we all like money and need money for like food and whores rent. There are some terrible ads in some networks, you know which ones. The ones that FLASH at you with colors that are probably only found inside Cthulu’s gaze, with some idiocy about being the 137637429847923873 visitor <– more on this later. These ads are simply not worth it. They pay very little and they annoy and drive your readers away. Skip them, ban them, BLOCK them. From existence.